Instagram Story Ideas To Get More Views

Since TikTok was created, Instagram has introduced many changes to compete with the short video-sharing platform. While these changes have provided marketers with more Instagram marketing opportunities, they also have challenges. One of these has been the decreased reach of organic posts.  

Besides, the many sections of Instagram mean marketers must develop more video creation ideas. From reels to stories to the feed, there are many areas where content creators need to develop content that will get them more views. In this article, we will help you develop Instagram Story ideas to keep your audience hooked.

Top Instagram Story Ideas to Consider

If you are searching for inspiration for your Instagram post ideas, here are the top ideas you should consider:

Brand Introduction

Before you think of other Story ideas, ensure that people know and understand your brand. You should provide them with information such as:

• The product or service you are offering.
• Your target market.
• The pain point you are trying to solve.
• Why customers love your brand.

This information will introduce your customers to your brand and therefore when sharing it, you should remember that first impressions count and use the right videos and messages.

Show Behind-the-scenes Videos

If you are a brand, chances are you are already posting multiple Instagram product images. You can do it differently and now create short videos showing your brand's behind-the-scenes work. When you provide exclusive photos and videos of the process behind the brand, you can easily pique their curiosity and build trust and authenticity. This is another great opportunity to show your audience the other side of your business. Behind the scene videos include information such as:

• How an average day looks for your brand.
• Something exciting you are working on.
• The client works you are doing.

While your Instagram feed posts offer a professional representation of your brand, Stories offers you an opportunity to be more candid. You can use them to share content such as studio sneak peeks, factory tours, and production processes. This idea will provide the human face of your brand to keep but it's important to keep the content raw and unedited to stand out from other Instagram content, which is heavily edited. Therefore, leverage behind-the-scenes videos to show brand authenticity and transparency.

Provide Industry News and Insights

A lot of promotional content about your brand will leave your followers disinterested. That's why creating content that adds value to them is important. If you don't know where to start with such content, you can begin by sharing industry insights and news. When you provide relevant and informative industry content, you can easily position yourself as an expert in your niche. Your followers will trust you more, helping you build credibility and a loyal following.

Host an AMA or Answer Questions

One of the benefits of Instagram stories is that they come with many creator tools to help you take your engagement to the next level. One of these is the question stickers. You can use the feature to ask your followers questions and answer them in your stories. Alternatively, you can host an AMA or livestream it.

This idea can be used for founder introductions, product launches, and getting to know your customers. It can also be used to build a FAQ section for your e-commerce store. It can also help you to increase your engagement.

Instagram Story Takeovers

The fact that we are sharing story ideas doesn't mean you must be the one to implement them. If you are running out of ideas, consider collaborating on your stories with other creators. They can take over your Instagram story for a day or week. However, when using this strategy, you should ensure that you are choosing the right person. This should be someone in your target market telling people what they would enjoy.

You can even consider working with a business that complements yours in the Instagram story collaboration as long as these aren't your direct competition. You can also work with other people, such as brand ambassadors or representatives if they are in the same field or are your team members.

Product Teasers and Demos

If you have an upcoming product launch, you can use Instagram stories to share teasers, and build excitement and anticipation for the product. Teaser images, sneak peeks, and short video clips can give your audience an idea of what is upcoming.

They are a great choice for creating a buzz, generating interest, and driving traffic to your landing page or store after launching their product. It can also effectively drive conversion after launching the product, as it shows the product value and motivates the story viewer to take action.

Instead of convincing your customers that your product is effective, how about you demonstrate it to them? You can provide them with an immersive experience using live demos. This will show them what you are offering and allow them to see the product in action. It will help them make an informed buying decision, increasing your sales. 

Give Exclusive Discounts

Chances are that the people viewing your Instagram stories are your most dedicated followers. Why don't you incentivize them by giving them exclusive discounts? Doing that will make your followers feel valued and become loyal customers. Adding a sense of urgency can make the campaign more effective.

FAQs and Other Educational Content

If people ask questions, there is no better place to answer them than in an Instagram story. You should use these stories to provide educational content such as tips and tricks and other advice relating to your business. For instance, if you are a cosmetic brand, your FAQ section can ask questions such as whether your brand is made of organic materials or is recommended for all skin types.

You can also have educational content on how to care for your skin in the summer heat or the benefits of the materials used for the products. When you share helpful information, people will find your account to be a source of helpful information they can share.

Shoutouts

You don't have to make your stories to be all about you. You can use them to shout out to other businesses or brands you recognize for their efforts. It could be that influencer who did an awesome job promoting your brand or another brand doing great things.

Share about them in your Instagram stories and ask your fans to follow their page. This strategy is likely to help you build networks. If they decide to share the story, this will increase its reach.

Customer Testimonials

If you have previous satisfied customers, why don't you share real testimonials about them to validate the credibility of your brand? This is also a good way of building social proof and reassuring potential customers. This can enable you to increase trust in your product.

Customer testimonials work great as studies indicate customers are more likely to buy a product after reading positive testimonials. This is because testimonials give them a snapshot of what to expect when using the product. When you add well-written testimonials to your Instagram Stories, you can easily encourage them to take action.

Meet Our Team

You have already put enough effort into showcasing your brand, demonstrating how it is used, answering questions, and much more. You can put a human face behind the business by showcasing the staff behind the business. This can help you to foster that deep connection with the audience and increase loyalty and trust as they will get to see the people behind the brand. You can even make it more interesting to increase engagement by featuring your CEO.

DIY Tutorials

You can add a twist to your Instagram story by getting your audience to participate in a DIY tutorial in your niche. This could be something related to home decor, cooking, crafting, or any other niche. The story content can showcase your brand's expertise and creativity. As followers go through the step-by-step guide, they will likely ask questions and share their experience, increasing your engagement. Therefore, whether you are manufacturing shoes, bags, or other handcrafted items, you can share how the product is made in your Instagram stories.

Artistic Showcase

How about showing the creativity of your brand by sharing its artistic side in your Stories? This could be something like your photography works, original artwork, or concepts that add visual appeal and capture your follower’s attention. By sharing this content, you can showcase the brand as an inspiration source and add creativity to the industry. Therefore, there is nothing more creative than an artistic showcase, particularly when promoting an aesthetic product. You can even make the story more interesting by adding story stickers.

Polls and Quizzes

There is no better place to get answers to your burning questions than on Instagram stories. Whether you are trying to choose a logo color or need customer opinion on the new Instagram features to use, you can run polls and quizzes in your Instagram stories. You can also use quizzes and polls to get feedback on the right content to show people in your niche. With this interactive idea, you can drive engagement in your story and keep your followers interested in your brand.

Time-lapse Creations

We have already shared enough on why providing your audience with engaging content that allows them to know you better is important. One of the ways you can build a dedicated fanbase is through time-lapse videos. These videos are usually recorded over time and then played back at a high speed as short videos. You can use these videos to:

• Show the process of building a product.
• Product assembly.
• Completing a project.

You can also showcase how your brand is dedicated to quality and attention to detail. They can be a great choice for providing inspiration and entertainment for your audience. You can download an Instagram Reel for the time-lapse story if you aren't an artistic brand. The goal should be to show how your brand gets results in an authentic and relatable way.

Sticker Challenge

How about challenging your audience to add their stickers to your Instagram Story? No matter the challenge you engage in, the Add Your Stickers challenge can encourage your audience to take part and share their expertise. This can also help build a community as your followers share their experiences with each other.

Story Games

The good thing about Instagram is that it has many fun tools that creators can use to play games with their followers. From the quiz stickers to the poll stickers, Instagram offers many creative options for your IG story. To take your engagement to the next level, you can keep everything animated. Here are several Instagram ideas that can be used to spice up your account: 

• Pop quizzes
• Story template
• Product scramble
• Spin a bottle
• Search for an emoji

Countdown to a Release

If you have an upcoming release, you can build anticipation and excitement by sharing a countdown of the product launch in your stories. This will keep your audience updated on the number of days before the big release. You can share graphics, animations, and countdown stickers.

Not only are countdown stories great for driving engagement, but they also help create excitement and anticipation around the upcoming release. They will keep the brand invested in the journey, ensuring that no important announcements or updates are missed.

Throwback Thursdays

You can use Throwback Thursdays to share nostalgic moments of your brand in your Instagram stories. The good thing about this idea is that you don't have to create new content. Instead, you only need to find archived old videos or photos you believe will resonate with your target audience.

When you do so, you will evoke positive emotions and create a sense of connection with your audience, which helps to improve brand loyalty. Instagram Throwback Thursday is a built-in feature in the Create Mode, making it super easy to add such content.

Conclusion

With Instagram stories, you can get in-depth information on your target audience, helping you to take action. Therefore, you should leverage Instagram stories to increase your brand's visibility. This can help your audience to see your brand in a way that an image wouldn't. If you are running short of Instagram story ideas, you can consider one of the above options.