How to use Instagram for Shopify Dropshipping in 2021
Published on 31.01.2021 by Lucas Netto
The E-commerce industry is growing every year. In 2020 we saw the immense growth in the e-commerce world. Even if you look at Amazon's stats, you'll see that online commerce is the future of the buying/selling universe. Keep in mind that Amazon hired more than 200 000 people in 2020. It was a big year for the giant of online commerce, and the stocks of the company went up. Experts believe that it will be hard to get used to the new reality. That's why more people buy stuff online. It's your chance to start promoting everything online and create your e-commerce brand.
Dropshipping is the most comfortable eCommerce pattern. We have explained the basics of drop shipping, but we will go through Instagram marketing promotion for a dropshipping store in this post. It's advised to get the dropshipping store on Shopify or Woocommerce. Both platforms are excellent, but they have different focus areas. For instance, Shopify is a good fit for newbies in the e-commerce world. Woocommerce is a good fit for someone who knows how to create and edit designs themselves.
Instagram is a perfect fit for someone who wants to start building a brand. This platform has an ideal layout, and people know that they can see 'flash' stuff on IG. The platform has the best visual options, so it's easy to put your product in front of the desired customers. Today we will go through strategies that help you maximize your earnings via Instagram pages.
Optimize the page on Instagram
In this post, we will love to share with you real-life examples. Dropshipping on Instagram is perfect because visually, you can put everything in front of the desired customers. You'll see that Instagram can make your product images more attractive. People love Instagram because everything on platforms seems more desirable.
Let's take a look at the store page on Instagram. In this case, we will visit the page of "Claurete" brand that operates in Jewelry space. You'll see that they use every option of Instagram. For instance, they have very catchy and exciting BIO text. "Claurete" translates creativity into jewellery. You can do the same - develop the ideas of short and creative BIO text. Instagram users visit the page to see the BIO at first. So, it's essential to have fascinating text there (check the image below - you'll see the BIO text of "Claurete" brand).
Colours and fonts
Big brands are always looking for the same colour and fonts pattern. Keep in mind that the same colour scheme will give you a chance to impact Instagram followers significantly. After a while, they always categorize particular colours to your brand. If you choose green-blue colours and post content only in those colours, people will stick them to your brand. Let's take an example from Apple and Google's pages on Instagram. They always use 2-3 dominant colours in their content.
UGC - User-generated content
UGC can play a big part in your success on Instagram. As we mentioned above, you've to build a brand no matter it's dropshipping, wholesaling or other strategies. User-generated content will give you a chance to get trendy on Instagram' trend page'. When random Instagram users visit a brand page, they want to see real people with your product. User-generated content is needed (check the image below - brand "Claurete" has much user-generated content on their Instagram).
