Best Social Media Analytics Tools

If you are running a social media campaign, it's essential to collect data to gauge the performance of your marketing campaigns and your business revenues. You can track these metrics to determine if your campaign is reaching your goals. You also get insights into areas where you can make changes. 

The best social media analytics tools will provide this data as they are designed to monitor, evaluate, and improve the performance of your social media campaigns. They consider different metrics, such as the number of likes, comments, clicks, and shares. They translate this data into essential insights about what is working and what isn't. You must use the top social media analytic tools for the best data. This article will guide you on the best option to do that.

What Are Social Media AnalyticsTools?

Social media analytics tools are software developed to track, monitor, and improve the performance of your social media campaign. The tools have useful data visualization methods and a graphical dashboard to help you determine the performance of your digital marketing campaigns on different social media platforms. They simplify complex data by using clear visuals and reports to provide insights into your audience and how they interact with your profile.

Therefore, you can use the tools to track how your social media campaign is working, and to automate reports and achieve data-driven results. With the right social media analytics tools, you don’t need to decode complex algorithms and maintain many spreadsheets. Instead, you can find answers to questions such as:

• What are the preferences of your followers?
• Which posts are the most popular, and which need to be boosted?
• When is the right posting time to receive the highest engagement?

In summary, the role of these tools is to simplify your social media management strategy. They oversee your brand's performance on the key platforms and provide you with crucial actionable insights.

Importance of Social Media Analytics Tools

If you are wondering if social media analytics tools are worth the money, here are some excellent reasons.

Get Deeper Insights Into Your Followings

By using social media analytics tools, you can focus on creating content that resonates with your target audience. This is because the tool will show you different data, such as:

• The number of people your posts are reaching.
• The number of interactions and likes your posts are receiving.
• The speed at which your social media account is growing.
• The number of sales and conversions your social media posts are receiving.

When you get these details, you can have a clear picture of the types of content to publish. It will enable you to post strategically rather than reactively. With these details, you can focus on creating posts that match your audiences, needs, interests, and pain points.

Increase Customer Loyalty 

When customers see that you are creating content that aligns with what they need, they will likely show more interest in your brand. You connect with them emotionally, increasing their loyalty and trust. That way, your followers' engagement will increase, building a two-way relationship. 

Content Optimization for a Higher ROI

Social media analytics will help you track various KPIs, such as conversion rates, follower growth, and click-through rates. By gaining insights into your social media marketing campaigns, you can determine which social media activities are helping to generate revenue.

When you determine which social media activities have the highest ROI, you can optimize your campaigns using that data. For instance, you might realize that videos bring the highest conversions in your Instagram marketing. You can then focus on increasing the number of video posts to increase conversions.

Top 5 Best Social Media Analytics Tools

Now that you understand the benefits of social media analytics tools, here are the top options you should consider.

KeyHole

Whether running a social media campaign on YouTube, Facebook, Instagram, TikTok, or Linkedin, Keyhole will enable you to keep track of your metrics. The tool has a social listening feature to help you understand what your followers say about your brand. It can also help you determine the competition level in your niche, find top influencers, and see the upcoming trends.

No matter the number of social media profiles you have, Keyhole will aggregate them to enable you to track their performance under one roof. The tool will allow you to see your campaigns' performance to determine whether the strategy works. Then, you can use the data to optimize your goals. Keyhole is an excellent platform for agencies, B2C brands, NGOs, and more.

RivalIQ

If you want to track the success of your business across different channels, including YouTube, Rival IQ will enable you to do that. It has a wide range of features, such as:

• Social listening
• Social analytics
• Social media audit
• Reporting

The tool will work great if your business has a widespread reach or you are an agency with several clients. It has a custom dashboard for all your clients, depending on their social media marketing goals. It enables users to share reports in PDF, PPT, CSV, and PNG formats. The tool has a hashtag analytics and influencer tracking feature to monitor the results of your campaigns and determine a good hashtag for your content strategy.

HubSpot

If you want to get a clear picture of whether your social media performance is reaching your revenue and business goals, Hubspot will enable you to do that. No matter how many channels you run campaigns on, Hubspot will help you determine if your campaigns work. It will also allow you to compare the performance of your social media platforms on different channels.

The HubSpot tool provides results in expansive visuals and graphs, providing detailed insights into metrics such as the audience, impressions, and session length. It is an excellent choice for providing customer data all from one spot. Therefore, the tool will show you the data on the customer’s journey. You will understand the metrics working for your business, their impact on the bottom line, and the ROI of your social media campaigns.

HootSuite

HootSuite is one of the most popular tools for social media listening, managing, analytics, and publishing. It’s an excellent choice for showing you the kind of content that is working, therefore helping to increase the reach of your posts. Some of the critical features of HootSuite are:

• Creating customized results allows you to choose from over 200 metrics and export them in Excel, PowerPoint, and PDF formats.
• Measure the results of your customer care team and the resolution provided either on Facebook or Twitter.
• Track the number of times your brand is mentioned while integrating with different specialized tools such as Talkwalker and Brandwatch.

All these features provide you with a clear understanding of your campaign's performance.

Sprout Social

Sprout Social is an excellent tool for cross-channel media posting, providing great results on single or multiple networks. The tool will provide you with essential metrics such as Facebook ad impressions, Instagram follower growth, link clicks on Twitter, and Pinterest content performance. This data is organized in a simple and easily understandable presentation.

The tool's premium analytics feature enables you to create customizable reports that provide you with essential metrics, presenting them in an orderly manner. To avoid getting overwhelmed with data, the tool allows you to include only the metrics you care about. Sprout Social's advanced listening feature provides essential data on industry influencers, campaign performances, audience demographics, consumer voice, and sentiments.

Sendible

As a comprehensive social media management tool, Sendible allows you to control your different social media platforms in one place. Its features include a social scheduler, team collaborations, priority inboxes, customer reports, and more. The tool has advanced listening, monitoring, and listening features.

It also provides critical insights into your social media mentions, listening, and audience preferences across different channels. With Sendible, you can track what people say about your brand on social media and web platforms. It identifies the mentions you need to note or respond to. With Sendible, you can:

• Use a drag-and-drop feature to create reports.
• Track the performances of your team and their response time.
• Be notified of engagement and reactions across your multiple social media profiles on one dashboard.

IZEA

With the recent rise in popularity of influencer marketing, a social media marketing tool specifically tailored to ensure a successful influencer marketing campaign is needed. If you are searching for an influencer, you can use IZEA to measure the audience demographics, performance of your influencer marketing, and conversion rate.

With over 65,000 influencers, IZEA prides itself as the hub for connecting creators and influencers. Therefore, you can use it to find a wide range of content creators for social media platforms such as Facebook, Instagram, TikTok, YouTube, Pinterest, Twitch, and more. If you are into content marketing, the third-party social media platform also has blog writers you can use.

Talkwalker

Talkwalker is a social media management tool that focuses more on social listening. It will help you track conversations and brands mentioned in over 30 social media platforms and over 150 million websites, providing social conversation analytics beyond your social media profiles. It will help you keep track of brand sentiments, mentions, conversations, and important influencers. You can filter the conversation according to the content type, device, demographics, and regions.

Talkwalker is particularly helpful in spotting the activity peaks in your brand’s conversation. This can enable you to understand the best time to post on social media. For seamless social media analytics, the platform has five key features. These  are:

• Social listening.
• Media monitoring
• Social benchmarking
• Audience insights
• Customer feedback analytics

BrandWatch

Another tool with a wide range of features for analyzing and tracking your social media account is Brandwatch. The tool will also enable you to monitor your brand's reputation while providing your voice in social shares. The tool uses AI to filter out the data and trends most relevant to your business. You can use it to set up email alerts to keep you updated about changes in conversion or sentiments.

BrandWatch will allow you to track data from over 100 million platforms, such as social media networks, blogs, review sites, forums, and more. Some of its key features include:

• Social listening.
• Influencer identification
• Competitor analysis
• Trend analysis
• Content performance
• Sentiment analysis
• Hashtag tracking
• Data visualization
• Demographic analysis

Whether you are a social media marketer or a PR and communication team focusing on brand monitoring and engagement, you can rely on BrandWatch.

Factors to Consider When Choosing Social Media Analytics Tools

When finding a good social media analytics tool, there are several factors you need to consider. These include:

Your Goals

The first step towards finding a social media analytics tool is considering your goals. What exactly are you trying to achieve? Is it to increase conversion, engagement, or reach? Do you want to monitor brand reputation, competitor analysis, and customer feedback? Are you trying to monetize your content or choose an influencer? Depending on your goal, you can select a tool that will enable you to meet it.

Features

Select a tool that offers a wide range of analytics, such as audience demographics, engagement, and the performance of your content across other platforms. The tool should also provide real-time monitoring. It should let you stay updated on real-time audience sentiments, brand mentions, and trending topics. 

A good social media analytics tool should have customizable reporting features, enabling you to collect insights that align with your business goals. With this flexibility, you can be assured of having relevant and actionable data.

Competitor Analysis

A good social media analytics tool should provide critical data on competitor analysis. This will enable you to understand industry performances and benchmark your performance against industry trends. This will also show you the critical improvement areas you should consider.

Integration Capabilities

Select a tool that seamlessly integrates with other analytics and marketing platforms. This will provide you with unified data on your overall digital strategy.

AI-powered Data

With the development of AI technology, good social media analytics tools should use this technology to provide insights, predict trends, and detect anomalies. This can ensure you have deep and accurate data to assist in your decision-making. You can read our guide on the new AI-powered features Meta has introduced.

Ease of Use

To maximize efficiency, it is essential to select a tool with an intuitive dashboard and user-friendly interface. This is particularly important for teams with varying levels of technical expertise.

Collaboration Features

Select a tool that will facilitate your team's collaboration. It should allow them to communicate seamlessly, assign tasks, and ensure the platform's workflow management.

Conclusion

Choosing the right social media analytics tool will enable you to lay the foundation for sustained growth in revenue for your business. If you are unsure which social media analytics tool to choose, consider one of the options above. You can also use our guide to select a tool to meet your needs on how to grow your business on Instagram.