3 Free AI Marketing Tools
Published on 20.03.2025 by Chizoba T
AI is known to be able to do pretty much anything that you want it to.
From creating content automatically to improving your SEO strategies, AI tools have made it easy for brands to work on their marketing efforts. With AI’s help, all processes can be streamlined. Brands can also work on bettering customer engagement and maximizing efficiency. This is all without needing a lot of time and effort.
But there’s a problem. Many AI tools come with huge price tags on them, and that makes the tools inaccessible for smaller brands or creators that don’t have that kind of money to spare. For marketers on a budget, finding AI tools which can not only help but are also super cheap, can be a true game-changer.
With tools like that, budget-friendly brands will also be on the same level as larger businesses.
There are many free AI tools that can help create content, edit visuals, and even improve on SEO strategies. In this article, we’ll be going over three of the best. These are:
- ChatGPT: Best for creating content in an instant.
- Canva AI Tools: Best for designing and branding visuals.
- Semrush’s Keyword Magic Tool: Best for working on SEO strategies.
As you read through what each tool does, you’ll see that they have many unique features. Some can improve efficiency, others can help work on boosting engagement. So pick out whichever tools work best for you. Let’s start!
Creating Content Automatically With ChatGPT
Everyone knows what ChatGPT's capable of. This OpenAI chatbot can create content that looks like it was created by another person!
This AI tool can create content for you in an instant, all it needs is a clear input from you by describing what you want it to do. Want to see an outline for your marketing plan? Give it the details and ask it to create one!
Not sure what your next steps are? It can also give you some of the best advice you’ll find!
ChatGPT’s ability to be able to read what you’ve written, understand it, and then produce something even better is what makes it an excellent tool.
With ChatGPT, creating high-quality content isn’t difficult. The tool can streamline your workflow as it’s designed to adapt to various tasks.
How ChatGPT Can Help You Market
Content Creation
ChatGPT is by far the best tool for creating content. Marketers can generate detailed posts, descriptions, and even email newsletters by just putting in a prompt.
Instead of working hard and trying to come up with your own ideas, ChatGPT can probably create something better before you can count to 7! The tool can also take something that you’ve created and alter the way it’s been written to make it clearer and more engaging.
Brainstorming Ideas
Reaching writer's block or artist's block in this case is very easy. It can get really hard trying to come up with something new.
Just take a look at every business. They’re probably all marketing products in the same way and it’s because it is very difficult to find new ideas.
But not for ChatGPT!
The tool serves as the perfect place to go brainstorming with your ideas. You can give it a half-baked idea along with the effect that you’re trying to achieve. Then just give it a moment and watch how it’ll come up with some brilliant ideas.
Optimizing For SEO
ChatGPT’s work goes well beyond just creating content. It can also help with your SEO. Maybe not as well as SEMrush, but this also does the job!
ChatGPT can help create meta descriptions filled with primary keywords and optimized headings. This ensures that when you use its work in your articles, your articles end up getting ranked.
Helping With Customer Engagement
Many brands are already trying to get ChatGPT to be a part of their websites.
But why?
It’s all because of how easy it can be to get your points across to ChatGPT. And that’s what users are always looking for.
The thing about ChatGPT is that it knows what you're trying to say even when something isn't said properly. This improves customer satisfaction and engagement.
How You Can Use ChatGPT For Free
For the most part, all the things we’ve talked about can be done freely with ChatGPT.
OpenAI has free versions of ChatGPT which use GPT-3.5. Everyday, you can use this version of ChatGPT to work on your content for a short amount of time. But even when this version isn’t accessible anymore, ChatGPT’s free version will always work. Its content may not be as good as GPT-3.5’s but it’s still really good.
To be able to get the best of ChatGPT, you’re going to have to be strategic with what you ask it to do. Remember that GPT-3.5 has limited responses. That means that you’ve got to get it to do what you want with no room for mistakes.
Be clear with what you ask it to do. Work on what it creates by providing reviews and asking follow up questions. This will help improve the final outcome.
Creating Some Good Designs With Canva’s AI
Any marketer already knows all about Canva.
This site is the place to be when looking for some creative design templates for literally anything. Have a presentation? You’ll find a great template on Canva!
Need to create your own brochures? There’s a never ending list of templates on Canva!
Canva is already a very useful tool. But when you match it up with its AI features, it can create professional-esque visuals very easily. The tool is perfect for marketers that don’t have the best technical skills or access to designing graphics. Considering how easy it is to use the tool, you’ll wonder why people pay for complicated softwares like Adobe.
Canva’s AI offers a bunch of automatic design features like suggestions and images. These features allow businesses to maintain their brand identities while still creating high-quality content.
How Canva’s AI Can Help In Marketing
Creating Content For Social Media
To do well on social media, you need content that looks good, and Canva can help with that!
Canva’s AI provides a huge library of templates that helps marketers create Instagram posts very quickly. It allows marketers to add personal touches to the posts while already giving them something to work on.
The AI tool also allows brands to connect their personal tools which helps keep that consistency across multiple posts.
Creating Your Visual Identity
Maintaining brand identity is important for every brand and Canva’s AI does a really good job at reminding people about it. When you’re creating new posts, you’ll already get recommendations about which color tones and the type of picture elements that you should be using.
This helps keep track of all those points that make your posts look like they are yours.
Editing Backgrounds in Pictures
Canva’s AI allows users to work on already taken pictures and get rid of anything that they don’t like. Think of it like a magic eraser.
Don’t like those branches that are messing up your background? You can highlight them to get rid of them! This helps ensure that all your pictures look professional.
How You Can Use AI For Free
Like ChatGPT, you’ll also find free plans to use on Canva.
In Canva’s free plan, you’ll have access to many AI features like Magic White, auto suggestions, and a lot of free picture templates. While you can do a whole lot more once you have the premium plan, the free versions are perfect for those budget-friendly marketers.
To get the most out of Canva’s AI, stick to using free stock elements. Use the tool’s auto-suggestion feature to stay consistent with your branding and test out its different features.
Working on SEO Strategies With SEMRush’s Keyword Magic Tool
If your work focuses more on creating blog posts or articles, you already know all about SEO and SEMrush. SEO has become a crucial part of any marketing plan.
SEO involves researching for keywords and looking for anything that ensures that your posts make it to the result page of search engines. Without that proper keyword research, brands will find it really hard to bring in new audiences.
That’s where you can get help from SEMrush’s Keyword Magic Tool. It’s quite literally magic when it comes to finding the right keywords.
This tool is designed to help marketers find which keywords will ensure that their work is ranked highly on search engines. It simplifies the whole research process by giving you all the data you need.
This data involves which words are searched the most, which brands use it the most, and other keyword-related info. By using all this info, brands can create targeted posts which will bring in organic traffic when it reaches the right niche.
How SEMRush Can Help You Market
Researching The Useful Keywords
Finding the right words to use in your articles is crucial. SEMrush’s AI tool allows marketers to find words that have high usage and low competition levels which makes it easier to rank for.
The tool comes loaded with a lot of keywords. Trust us, there are a lot of keywords in the tool’s database. With access to that knowledge, the tool can be literal magic by helping brands edit their website content.
Through the tool, marketers can find keywords based on their difficulty, search intent, and competition levels which helps choose the best terms to use.
Finding Long-Tail Keywords
Long-tail keywords are those very specific terms that aren’t used much by other brands. But even when not used a lot, they can bring in organic traffic.
SEMrush’s AI tool can help find those keywords, making it easier for brands to rank in niche search results. By focusing on long-tail keywords, marketers can target users who are already engaged, and this makes them more likely to become actual customers.
Analyzing Competition
When trying to do better than your competitors, you need to know what they are doing first. SEMrush has the features to help with that.
The Magic Keyword Tool can help find keywords being used by competitors as well as gaps in competitor SEO strategies. This allows other brands to fit into those gaps and refine their strategies so they can rank higher with search engines.
Optimizing Content
SEMrush can do more than just find the keywords you should use.
It can also help marketers work on content that already exists by suggesting usable terms and relevant keywords. With access to this info, brands can have well-structured articles that match what their customers are looking for.
How To Use SEMrush’s AI For Free
Like the other two tools, SEMrush also comes with a limited free version. This free version allows brands to complete 10 keyword searches every day. This may not seem like a lot, but it’s definitely better than nothing!
SEMrush’s tools can be combined with other SEO tools like Google Keyword Planner which can help create more comprehensive plans.
To make the most of SEMrush’s AI tool, keep your focus toward keywords that will bring the most people to you. Take a look at what your competitors are doing and work on content that you’ve already made. With this tool’s help, you won’t need premium subscriptions from other SEO planners.
The Bottom Line
AI has helped make it very easy to access advanced marketing strategies especially for small brands and budget-friendly marketers. By using AI tools, brands can work on their content and design their work in a professional manner without needing money or technical skills.
While AI usually comes with a price, you will find tools like ChatGPT, Canva, and SEMrush which allow users to improve their work for free.
By combining these free AI marketing tools, businesses can create a problem-free strategy that improves their brand visibility and engages audiences at the same time. It doesn’t matter if you are a small business or marketer working on your own, these AI tools are free for everyone!